wine assignment.

source: aaaangel444

I recently applied for a role at a small creative agency for an Account Manager role, consisting of client relations, marketing strategy, and creative production. They asked me to submit an assignment to get a sense of my creative direction and brand continuity. While I didn’t get the job (they shared that my submission was ‘exactly what they were looking for’, but they eventually went with someone who was a ‘better fit’), I found this exercise to be fun and engaging, and became rather engrossed in its conception.

create a 9-grid selection of IG posts, complete with captions and hashtags for a wine brand.

*don’t need to come up with a brand (name etc), however I made it anyway in my own time.

the ask.

the brand.

An independent, natural wine maker founded by second-generation Europeans in North America. Humble, welcoming, unpretentious, community-driven.

issho’ means ‘together’ in Japanese. My wine brand was born out of the comfort of sharing a bottle or a glass or, simply, a moment with your chosen company. To sit together, to eat together, to catch up together, to confide together, The wine isn’t the centre of this moment and isn’t the focus, it is merely an accompaniment. One that’s reliable, complementary, but still an added value in quality and

the audience.

Folks who already are familiar with natural wine, frequent local wine bars both at home and in travels. Enjoy participating in other community-oriented activities: running, group dinners, art performances.

the objective.

Share new releases of wine with followers, while providing educational, elevated content. Celebrate the community’s interest in other niches and support the independent wine and culinary scene.